The Questions That Come Up Most About The Row Bags
These are the questions that come up most often about the row bags, answered with what can actually be verified. Every price here are observed 2026 market prices recorded in September of that year, not an official price list, because the brand publishes none. Wherever something is reported but unconfirmed, that is said plainly rather than blurred. Any number sourced from a resale report is observed market behaviour, not investment advice. Only bags are covered: ready-to-wear and footwear sit outside the scope. Assertions that are widely repeated but cannot be checked have been left out.
Who makes The Row, and where are the bags made?
Mary-Kate and Ashley Olsen set up The Row in 2006, and the label is based in New York City. Since 2012 the design studio has been in Tribeca, joined by a Paris office from 2011 and a London office from 2019. The name derives from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. No further manufacturing detail is published, so claims about specific tanneries cannot be checked. Los Angeles, rowbag.com/shoulder-bags New York, London, Paris and Amagansett each have an own-name boutique.
Why are the bags left without a logo?
There are no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Recognition depends on silhouette, proportion and construction instead. Each bag bears a small, discreet exterior stamp, typically low on the side where it blends into the leather, plus a second stamp inside. Hardware is palladium-plated and finished matte or brushed, so it reads as weight rather than shine. Linings are proper materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. Nobody will recognise the bag from across a street, which is the whole attraction for many buyers.
How much should you expect to pay for a The Row bag?
There is no official price list, because the brand publishes none, so each number below is an observed 2026 market price. The observed range ran from $590 for a Double Travel Wallet up to $6,900 for the Marco Bag. The line splits into three useful bands: roughly $590 to $1,500 at entry, roughly $1,550 to $3,500 in the middle, roughly $3,600 to $6,900 at the top. Material moves the number more than size does. On the same silhouette, suede reliably costs more than calfskin. Retailer prices are not uniform, and stock, currency and season all move the number, so treat the table as a snapshot rather than a quotation.
| Band | 2026 observed range | Models in this band |
|---|---|---|
| Entry level | $590 up to $1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Middle | $1,550 to $3,500 | Park totes in all sizes, Bourse Clutch $1,590, Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900 |
| High end | $3,600 to $6,900 | Soft Margaux 10 $3,650, Agnes 12 $4,400, Alger Tote $4,900, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
| Suede premium | Depends on the silhouette | India 10.00 leather $3,850 versus suede $5,370; Agnes 15 $5,000 versus $5,800 |
Has the Margaux been discontinued?
The brand alone knows, and it has said nothing. Verified: the Margaux came off third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is widely reported but has never been officially confirmed by the brand. Any article that runs together those two different claims goes beyond the evidence. Resale is where the original now sits; the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Treat the status as unresolved rather than settled.
What is the difference between the Margaux and the Soft Margaux?
The Soft Margaux is a reworking rather than a rename. Against the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Recorded at $3,650, the Soft Margaux 10 is 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Construction is identical on the Soft Margaux 12, which measures 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. Reports place a Soft Margaux 15 at about $4,700, though nothing confirms it. A different bag again is the Margaux Shoulder 12 at an observed $4,900, with its lambskin lining and elongated tubular handles.
Why do the model names have numbers in them?
Read the number as width in inches; it is neither a size tier nor a series code. The convention applies across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Because two bags sharing a number occupy roughly the same width, comparing them is unusually easy. The Margaux 17 exists in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, though its price is not verified. If you see N/S or E/W in a name, take it as orientation rather than dimension. Knowing both conventions tells you most of what you need before handling the bag.
How do I authenticate a The Row bag?
There is no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. Authentication is physical instead. Stitching should be machine-precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Genuine hide feels substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. Check the interior stamp for crispness and centring, reading the logo and Made in Italy; on the Margaux, the buckles and base feet are engraved. Because counterfeits reported through 2024 and 2025 pass photo inspection, the advice comes back to in-hand checks and platform authentication.
- Nothing of the kind exists: no serial numbers, no date codes, no authenticity cards
- Stitching of even density, with clean hand-painted edges
- An interior stamp that is crisp, centred and reads Made in Italy
- Matte or brushed hardware with a precise closing action
- Shape that survives being emptied
How well do The Row bags hold value on resale?
The observed behaviour says they have; treat that as description, not investment advice, and past figures forecast nothing. The Rebag CLAIR 2025 report placed the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. For context, the same report showed the Hermes Kelly Mini II at 282% and Goyard at 123%. Fashionphile resale was reported up about 44% year over year, which is a softer data point. Nothing here is uniform: black and neutral calfskin hold the value, while canvas, nylon, sisal and seasonal colours discount.
Where are The Row bags sold?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Multi-brand retailers verified as stocking the bags include Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, plus independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, where discontinued styles often surface. Across the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all handle them. Poshmark, eBay and Mercari carry them too, with the first two flagged in sources as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.
How should these bags be looked after?
The guidance below is material-appropriate and general, not instruction from the label, because no brand-issued care protocol exists. In every case: don’t overfill, keep the bag away from direct sunlight, heat and rain, and store it lightly stuffed in its dust bag so it holds shape. A soft dry cloth is right for calfskin and grained finishes, with neutral conditioner applied only occasionally. Nappa and lambskin, found mostly in linings, are exceptionally soft and mark easily, so use a dry cloth and avoid over-conditioning. Suede is the line’s most fragile material and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces spot-clean but are least forgiving to water and least serviceable.
